Sportsbooks Gear Up For Football Season With Major Upgrades And Star Power

As the football season kicks off, major sportsbooks are introducing game-changing upgrades and star-studded campaigns to get the attention of sports bettors across the country. 

On Aug. 27, BetMGM, Caesars Entertainment, and William Hill announced significant upgrades to their sports betting platforms, sure to make betting easier and even more engaging for fans.

Caesars Sportsbook Nevada and William Hill have launched fully proprietary tech stacks for the first time this season and upgraded their USA betting apps accordingly. 

These upgrades create a much better user experience for bettors, with easier navigation, faster bet placement, and a new homepage that makes it easier to build parlays and bet player props.

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Cash-Out Available On Parlays

A new search capability allows users to find their bets easily and add selections straight from the search results to their bet slips. 

According to a Caesars spokesperson, these upgrades focus on making betting more intuitive, giving live sports fans the ability to engage with football in a way they have never been able to before.

Both platforms are introducing themed same-game parlays, an expanded array of prop bets, head-to-head props, and enhanced live wagering capabilities. Quick Picks (available pre-match and in-play) add a dynamic layer, too. 

Cash-out options have significantly improved, allowing bettors to cash out player props, same-game parlays, and super parlays. 

Additional features include live player-stat tracking and a rebuilt bet slip interface to immerse users in real-time action.

To sweeten the deal, Caesars is bringing back its annual Super Bowl sweepstakes, offering tickets to Super Bowl LX and exclusive experiences at Caesars Rewards destinations in Las Vegas. 

William Hill users can earn up to $500 in Fall Reward points by placing wagers through Dec. 31, with parlays earning double points and same-game parlays earning five times the points.

Jon Hamm Heads BetMGM Campaign

Meanwhile, BetMGM is making waves with its "Make it Legendary" campaign, featuring Emmy and Golden Globe-winning actor Jon Hamm as its newest brand ambassador. 

The campaign launches with multi-channel spots, the first premiering during college football games on Saturday. 

Additional spots will be released nationwide across TV, social media, digital platforms, out-of-home advertising, and BetMGM properties. 

“Jon Hamm brings charisma and energy that aligns perfectly with our brand,” said a BetMGM representative. “This campaign is about elevating the betting experience to legendary status.”

BetMGM continues to expand into new markets and add new features while focusing on responsible gaming. 

BetMGM is also reinforcing its GameSense program, an industry-leading, innovative program licensed by the British Columbia Lottery Corporation that provides customers with responsible gambling resources.

With the football season about to start, these sportsbooks focus on big technology and engagement. 

BetMGM, Caesars, and William Hill are gearing up for a big sports betting season through sophisticated upgrades of apps, exclusive rewards, or celebrity campaigns.