New Betting Sites 2024
New sports betting sites are appearing all the time in New Zealand, and it isn't always straightforward to sort the best from the rest. As such, Gambling.com has assembled a team of betting experts to compare and rank the best new betting sites to have hit the NZ market.
Our team have been hard at work looking at all the new sports betting sites that have launched in recent years to determine which are worth your time.
We've extensively tested all the new betting sites on this list as part of our review process and our rankings are up to date for 2024.
All the new online bookmakers on this list have their strengths and weaknesses. However, they do have one thing in common – they are all fully licensed and regulated by a gambling authority to give you peace of mind that no matter which new betting site you might choose, they are all safe and secure.
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Established 202018+ T&Cs ApplyRegular Bettors TournamentsSport VIP ProgramOngoing 'Forecasts' Promotionnot requiredBonus Code
The code required to claim this sign-up bonus (if any)Live Streaming
Is there live streaming of sporting events?NoIn-Play Betting
The number of sports with in-play betting available6Bet Builder
Can you create your own personalised bets?YesCash Out
Can you cash out of bets before an event has finished?YesAcca Insurance
Refund or free bet when one selection in an accumulator lets the bet downNoTonyBet offers over 1,650 sports betting markets and sports. Aside from being spoilt for choice, bettors can also enjoy difrerent promotions. Plus the platform is available on all operating systems. - 2
Established 202418+, New Customers Only, Play Responsibly, T&C Apply. - 3
Established 202318+. Terms apply. Please gamble responsibly. www.Gamblingtherapy.org - 4
Established 202018+. T&C Apply - 5
Established 202218+. T&C Apply - 618+. T&C's Apply
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Established 202218+. T&C Apply - 818+. T&C's Apply
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Established 202218+. T&C Apply - 1018+ T&C's Apply
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- 1218+, New Customers Only, Play Responsibly, T&C Apply.
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Established 202218+. T&C Apply - 1818+. T&C Apply
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Established 202218+. T&C Apply - 2018+. T&C Apply
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Established 202218+. T&C Apply - 22
Established 202118+. T&C Apply - 2318+. T&C Apply
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Established 201918+. T&C Apply - 2818+ T&C's Apply
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Established 202118+. T&C Apply - 3018+. T&C Apply
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Established 202018+. T&C Apply - 32
Established 2021New Players Only. Minimum stake $/€/£ 10, minimum odds1.5, stake not returned.1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: $/€/£ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply - 33
Established 202218+. T&C's apply
Best New Betting Sites For New Zealand Ranked & Reviewed
To break up our list of the best new online bookmakers, we've categorised the sites by their best feature.
After a thorough review process, Gambling.com's team of experts are confident these are the top new betting sites currently available in New Zealand.
Best New Betting Site For Sign-Up Offer: 20Bet
New bookmakers can stand out in a crowded marketplace via their welcome offer, and that's exactly what 20Bet has endeavoured to do, giving new users the option to choose their sign-up bonus.
The first offer is similar to what you will find elsewhere with the bookie offering to double your initial deposit with their deposit bonus, up the value of $150. This promotion isn't all that attractive as you'll need to wager the bonus 5x on multi bets before you can make any withdrawal.
Our betting panel was more interested in the second sign-up option. 20Bet is offering new users a money-back free bet worth up to $350. This option allows you to place a bet safe in the knowledge that if it loses, you'll get your stake back as a free bet.
Best of all, there are no wagering requirements attached to this bonus. It can be tricky to find new sports betting sites that don't apply prohibitive wagering requirements to their welcome offer, so 20Bet has the edge in that regard.
Once the welcome bonus is gone, 20Bet have plenty of offers for existing customers too, including reload bonuses and free sports bet competitions.
As a new betting site, 20Bet are striving to improve, recently adding the same-game multi feature for selected sports, and we hope to see live streaming and more cash out options added soon.
20Bet Pros & Cons
- Choice of sign-up offers, one with no wagering requirements
- Good range of promotions for existing customers
- Highly-rated mobile app
- Lack of live streaming options
Best New Betting Site For Betting Apps: TonyBet
Given how many bets are placed using a mobile device these days, a strong app or mobile-friendly site is a must for new bookmakers to compete with more established brands.
TonyBet, which launched in 2020 in New Zealand, arrived with one of the slickest betting apps for both iOS and Android which has only got better over time.
Our team found the app easy to navigate to browse the huge range of markets and place bets, and TonyBet have done a good job of integrating their in-play betting option onto the app so you can follow the action and have a bet.
You can also access TonyBet's great range of offers through the app, including its loyalty program and betting tournaments, where punters compete against one another to earn free bets.
TonyBet Pros & Cons
- User-friendly mobile app
- Good selection of offers
- Competitive odds
- Withdrawals can be slow using certain payment methods
Best New Betting Site For Multis & Same-Game Multis: Bzeebet
Bzeebet have a growing reputation worldwide for being one of the best new betting sites and that notoriety remains in tact since launching in New Zealand.
It's a solid all-round bookmaker with competitive odds across a large number of sports, most notably rugby betting, although the layout of both the desktop and mobile sites could do with being tidied up.
But if you are a fan of multis and same-game multis, Bzeebet is one of the new betting sites that's worth consideration.
You can earn a free same-game multi bet each week as part of their Free Bet Trifecta offer, while the same-game multi feature can be found on a large range of sports, including football and basketball.
For regular multis, you can receive a profit boost of up to 77% on all winning accas, with the promotion applied to multiples of four selections and up. Cash out is also available on all combination bets.
Bzeebet Pros & Cons
- Good range of sports covered by the same-game multi
- Profit boost and cash out available on multis
- Strong sign-up offer
- Site can be slow to load and isn't as easy to navigate as some rivals
Best New Betting Site For Free Bets: Dolfwin
Dolfwin have caused a splash with their range of free bet offers since launching in 2023 and the chance to get $75 in free bets each and every month from a bookmaker is an attractive offer for any punter.
To qualify, you'll need to make at least three deposits over the course of a month, with each one receiving a free bet bonus, up to the maximum combined value of $75.
Dolfwin also run a $40 free bet promotion. You'll again need to deposit, this time using the bonus code 25FREE, and then place a bet of $15 or more. Should your selection lose, you'll get 20% of your stake back, up to the value of $40.
If that wasn't enough, Dolfwin have a track record for running free bet offers during major tournaments, most recently offering a $10 free bet during the group stages of Euro 2024 and the Copa America.
There's also a reload bonus on offer worth up to $75, all of which made up for the lack of an app and a fairly average welcome offer.
Dolfwin Pros & Cons
- Great selection of free bet offers
- Plentiful payment options
- Football and Esports betting specialists
- No mobile app
Best New Betting Site For Recurring Offers: RTBet
RTBet is one of the newest betting sites available in New Zealand and has made a positive first impression on punters with a strong sign-up offer and good crop of promotions for existing customers.
There's a weekly reload bonus worth up to $1,000, although you will need to wager any winnings from the bonus eight times before they become eligible to be withdrawn.
There's also 10% cashback offered on weekly losses and a 100% profit boost available on winning multis. You'll need to land a 21-leg multiple to get the full 100% profit boost, but the bonus kicks in on a treble at 3% and only goes up from there.
Football betting site regulars will be pleased to see a bore draw money back offer in which you'll get your stake back if a game from selected competitions finishes goalless.
Perhaps the pick of the bunch when it comes to RTBet's recurring offers is their 2-up early payout promotion. This covers basketball, American football, baseball, ice hockey and tennis, and means selections on the match winner will be settled early if certain conditions are met.
RTBet Pros & Cons
- Plenty of offers for existing customers
- Generous welcome bonus
- Regular odds boosts for matches
- Sizeable wagering requirements attached to some offers
Best New Betting Site For In-Play Betting: Pribet
Being able to bet in-play has become a staple of every betting site, but some do it better than others, and Pribet stand out as one of the top in-play sports betting sites just two years after launching.
They have a dedicated live betting section, which is well laid out and easy to use when searching for the event you want to bet on in-play. When clicking into an event, you'll find a good selection of in-play markets and up to the minute stats to keep you in touch with what's going on.
There are plenty of sports available in Pribet's in-play section, including Esports, although the lack of live streaming for any of the events covered is a disappointment.
Pribet also have a good range of offers for existing customers, the highlight of which are a couple of free bet promotions, and they have a pretty extensive list of payment options that includes cryptocurrency.
Pribet Pros & Cons
- Strong in-play section
- Regularly updated ongoing offers
- User-friendly site on both desktop and mobile
- Welcome offer could be more generous
Best New Betting Site For Cashback: QuickWin
QuickWin has delivered on its motorsport theme by getting off to a fast start since launching in 2023, powering ahead of some other new online betting sites thanks to its range of offers.
There's a choice of sign up offers, both of which are decent, before you get to the promotions for existing customers, some of which are pretty unique with QuickWin putting up a Ferrari 488 Spider as a prize for one competition.
They are one of a handful of new bookmakers to offer cashback too. Users can claim back 10% of all losses on the sportsbook in a week as a bonus, with any amount between $40 and $1,000 available.
Our slight criticism of this offer is that users will need to wager the cashback three times before it becomes available to withdraw.
QuickWin Pros & Cons
- Unique promotions
- Cashback available on sportsbook losses
- Top bookmaker for Esports betting
- Wagering requirements attached to several offers
Best New Betting Site For Live Streaming: Sushi Casino
Kiwi punters don't have a huge range of betting sites to choose from when it comes to live streaming and those new online bookmakers who can offer some form of live streaming stand out from the crowd.
Sushi Casino's sportsbook at least has some sports you can watch and bet on in-play. Streams pop up in the top right of the screen, giving punters a good view of both the available markets and the action.
Sushi Casino wins a few extra points from our panel of experts for also making live streams available on its mobile site and app.
The bookmaker also impressed our team of experts with its welcome bonus, which has no wagering requirements attached, a mobile-friendly site, and its collection of betting insights offered on selected events.
We didn't like the lack of offers for existing customers or the limited payment options, which cater predominantly towards bettors who use e-wallets and crypto.
Sushi Casino Sportsbook Pros & Cons
- Live streaming available on desktop and mobile
- Site designed for mobile users
- Unique betting insights
- Few promotions for existing customers
Best New Betting Site For Payment Types: Bet On Red
Bet On Red ranks among the most eye-catching new betting sites to have launched in New Zealand recently with its pleasing design and layout helping to improve a bettors' experience.
There's a strong focus on Esports on Bet On Red, but it has something to offer the more traditional punter as well, albeit from a slightly shorter list of sports than you might find elsewhere.
You'll find a long list of promotions and free to play competitions for Bet On Red's sportsbook, including several free bet offers.
Bet On Red aims to appeal to a digital-savvy type of bettor without putting off more orthodox users, and that's reflected in the wide range of modern payment methods.
There are the more conventional debit card and bank transfer options, but you can also fund your account using a wide range of e-wallets and cryptocurrencies. Bet On Red also pledges to process any withdrawals within 24 hours once users have gone through the verification process.
Bet On Red Pros & Cons
- Large number of offers and competitions
- Most payment methods accepted
- Eye-catching design
- Focus on Esports won't appeal to everyone
Why Choose A New Betting Site?
It can take years for bookmakers to build up a reputation as a trusted operator and punters are right to treat new betting sites with a degree of caution.
But all the new bookmakers mentioned on Gambling.com are licensed and regulated by a gambling authority, meaning they are held to the highest standards of practice.
So, if you choose a new betting site from our list, you can rest assured they have been checked and verified both by us and the relevant authorities. And there are plenty of good reasons to consider a new bookmaker, as opposed to using a more established name.
- Welcome offer: Bettors will often find new betting sites will have more generous sign-up offers, put in place to attract customers away from more recognised bookmakers.
- Innovative promotions: New bookmakers have more freedom to trial different promotions, adding a novelty factor to using the site. There's also the potential to find a different type of promotion that really fits your betting requirements.
- Unique markets: There may not be as many markets to choose from on new betting sites for traditional sports, but you are likely to find different events covered more frequently, particularly when it comes to Esports.
- Fun features: It's not unusual to find a new betting site with features you've not seen on more traditional bookmakers, such as the chance to complete betting missions to earn rewards.
- New payment methods: New betting sites are more willing to embrace different types of banking and you are likely to find a greater selection of e-wallets and crypto options available when making transactions
How We Rank & Review New Betting Sites
There's plenty to consider when looking at a new online bookmaker and here are the key factors that influenced our expert panel when selecting their favourite new betting sites:
License and Regulation
Before our team begins investigating a new betting site, they establish whether the bookmaker has a license to operate in New Zealand. We would never recommend an unregulated betting site.
Sign-Up Offer
A welcome bonus is a bettor's first introduction to a new betting site, and for a bookmaker to earn a spot among our recommendations, its sign-up offer needs to be generous, worthwhile, and straightforward to complete.
Regular Promotions
A good welcome offer is one thing, but our team of experts are keen to see regular promotions, offers and competitions from new betting sites. Any bonuses must be good value to the user and not be too taxing to complete.
Mobile Experience
Given how popular betting on mobile is, a new betting site should launch with either a slick app or a user-friendly mobile site. Those that don't have either feature will likely fall by the wayside.
Competitive Odds
Going up against the likes of bet365, William Hill and BetVictor when it comes to having the best odds is tough, but our team still expect competitive pricing as a minimum from new bookmakers.
Payment Options
New betting sites are often happy to embrace new payment methods, like e-wallets and crypto, but shouldn't alienate those who still use more traditional banking means. The processing speed of any deposit or withdrawal is also key to a new bookmaker getting the seal of approval.
In-Play Coverage
In-play betting has become a foundational piece for all the best new betting sites and there should be a good range of sports covered live. Next, our team look at the number of markets, and whether stats and live streaming are available to enhance the experience.
Selection of Markets
New betting sites are always looking to improve and one of the most common areas they target is the number of markets they can offer on the top sports. So while there may not be as many options available for horse racing betting, as an example, at launch, there should be enough to satisfy most punters with the promise of more to come.
Safer Gambling
Gambling can be addictive and to help bettors stay in control, all new betting sites should provide the tools and support to make sure players stay safe.
Registration & Verification
Joining a new bookmaker should be a simple process and betting sites should endeavour to make it as straightforward as possible. Verification for withdrawals should be equally as painless.
Responsible Gambling On New Betting Sites
All newly licensed online bookmakers will put a big emphasis on responsible gambling. You should be able to find a dedicated responsible gambling section on every new online betting offering some or all of the following tools:
- Deposit Limits: This responsible gambling tool allows you to self-impose a limit upon the amount you can deposit. You can adjust it at any time. If you wish to decrease your deposit limit, you can do so instantly, but any increases will generally take 24 hours to kick in.
- Reality Checks: These reminders will help you keep track of the amount of time you have spent betting online and suggest when it's a good idea to take a break.
- Time Outs: You can request to “take a break” from an online betting site. This self-imposed break can last anywhere from 24 hours to six weeks with your account temporarily suspended.
- Profit & Loss: Seeing your spending on betting in black and white can be an eye-opener. New betting sites may provide a profit and loss calculator to work out how much you've wagered over a specified period.
- Self-Exclusion: If bettors need a longer break, you can impose a restriction on a specific game or betting site for up to five years with this tool. You will not be able to use your account during the self-exclusion period, although you can log in and withdraw any funds.
- Self-Assessment Checks: Most new betting sites provide a list of self-assessment checks or a questionnaire to help you determine whether you have a gambling problem. Red flags include an inability to quit while you are ahead, spending more time and money than you can afford, becoming secretive, arguing with friends and family, neglecting to pay bills and constantly chasing losses.
New Betting Sites: Final Verdict
All the new bookmakers we've mentioned are legal and safe to use, as well as providing a strong welcome package, regular promotions, competitive odds, mobile compatibility and so much more.
Armed with all the information in this article, we hope you can go away and choose your favourite new betting sites for closer examination. Ultimately, which new bookmaker is the best comes down to personal preference with each of the sites we've reviewed having their strengths and weaknesses.
If you want to stay up to date with the latest releases, make sure to return to this page as we'll regularly update it with any new online bookmakers that meet our criteria.
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FAQ
Can new betting sites compete with bigger bookmakers?
New betting sites will often provide exciting bonuses, market-leading odds and interesting promotions in an effort to compete with more established bookmakers. The best new betting sites will invest significant sums in new customer acquisition, and punters can reap the benefits. Just be sure to check any new bookmakers are licensed and regulated.
Do new betting sites adhere to responsible gambling?
All licensed new betting sites targeting New Zealand players will adhere to strict responsible gambling measures. They will need to follow strict guidelines to keep their license and offer tools to manage your gambling, as well as link to sites that can provide help.
What is the best new betting site for mobile betting?
New betting sites won't get very far without a good betting app or mobile-friendly site and we've provided a sample of some of our favourite mobile betting sites. Ultimately, which sports bet app you prefer is down to personal preference, but our team of experts went for TonyBet as their top choice.
Which sports are popular with new bookmakers?
New online betting sites should have a strong understanding of the market they are launching in and those appealing to punters in New Zealand should have comprehensive coverage of rugby, cricket, basketball, football, netball and horse racing. You are likely to find plenty more sports to bet on, but those six will be the most popular.
Are new betting sites legitimate?
Most new betting sites are licensed to trade in NZ, but you should double check with the bookmaker in order to ensure fairness, trustworthiness and responsibility. All the new betting sites featured on Gambling.com are fully licensed and regulated. We'd never recommend an unlicensed online bookmaker.
Which new bookmakers offer free bets?
The vast majority of new bookmakers offer free bets as part of their sign-up bonus. Occasionally you will find promotions such as “double the odds on your first bet” instead, but a free bet is the most common welcome offer. Existing customers will also be able to earn free bets via ongoing promotions.
