New Betting Sites UK: May 2024's Best New Bookmakers
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Last Updated: The best new betting sites in the UK, ranked and compared. Find the latest bonus offers from new betting sites here.
These rankings are based on expert reviews of each new betting site and are updated to include the best new bookmakers in May 2024.
In order to feature at Gambling.com, new betting sites must be licensed by the UK Gambling Commission to operate legally in the United Kingdom. Simply put, if a new betting site isn't trustworthy, it won't make our best new bookmakers rankings.
- Our Top Pick1
Established 2022#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers Only. Max one £20 Free Bet. Qualifying bets at Odds of 1/1(2.00) or greater. Paid as Bonus Token with Min 4/5(180) Odds Req. Skrill, Neteller & Paypal not eligible. BeGambleAware.org. T&Cs ApplyDual Bet Site & Casino PlatformFree Bet Thursdays - Earn Free Bets Every WeekAccumulator Boosts of up to 77%not requiredBonus Code
The code required to claim this sign-up bonus (if any)Live Streaming
Is there live streaming of sporting events?NoIn-Play Betting
The number of sports with in-play betting available25Bet Builder
Can you create your own personalised bets?YesCash Out
Can you cash out of bets before an event has finished?YesAcca Insurance
Refund or free bet when one selection in an accumulator lets the bet downNoBzeebet is relatively new but already offers everything we expect from the best online bookmakers, including features such as live betting, cash out, bet builder and accumulator boosts. - 2
Established 2022#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+ New customers only. Opt in & bet £10 on any sports at 2.00+ odds within 7 days. No Cash out. Get 3x £10 Free Bets on selected markets. Free bets expire in 7 days. Card payments & Apple Pay only. T&Cs apply. BeGambleAware.org | Please gamble responsibly. - 3
Established 2023#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only, min deposit £10, wagering 40x, max bet £5 with bonus funds. Max bonus is 100% up to £100. No max cash out on deposit offers. Welcome bonus excluded for players depositing with Skrill or Neteller. Cashback is cash with no restriction. - Full Terms Apply - 4
Established 2019#ad. 18+. Gamble Responsibly. Begambleaware.org. New players only, Maximum bonus is £123, Max bet with bonus is £5, No max cash out, Wagering is 50x – Skrill & Neteller excluded, Eligibility is restricted for suspected abuse. - Full Terms Apply - 5
Established 2023#ad. 18+. Gamble Responsibly. Begambleaware.org. New cust only. 7 days to opt in by placing a £10 qualifying bet at 1/1 (2.0) odds or greater to receive 4x Free Bets: 1 x £10 horse racing, 1 x £10 Bet Builder, 1 x £10 Acca and 1 x £10 football. 7 day expiry. Exclusions apply. Stake not returned. T&Cs apply. 18+ BeGambleAware.org. - 6
Established 2022#ad. 18+. Gamble Responsibly. Begambleaware.org. New Customers only. Must have a minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger on first day. First day losses equals all settled stakes less all returns. T&C's apply. - 7
Established 2022#ad. 18+. Gamble Responsibly. Begambleaware.org. New customers only. Available once per household. Max. FreeBet amount: £10 Minimum Deposit and wagering on sport to activate the Free Bet is: £10 Void/cancelled or cashed out bets do not count towards wagering to activate the free bet. Offer valid only to customers making a first deposit of £10 or more. Offer only applies to players who are residents of United Kingdom and Irland. - 8
Established 2021#ad. 18+. Gamble Responsibly. Begambleaware.org. This promotion is for new customers only. Customers must be 18+. Customers must residents of the UK/IE. Sign Up using the promo code b25g10fb and make a minimum deposit of £25. Place a minimum £25 bet on any selection with minimum odds of evens (2.0) and receive a £10 free bet upon bet settlement. Only customers signing up through a recognized affiliate partner will be eligible for this promotion.T&C's apply - 9
Established 2021#ad. 18+. Gamble Responsibly. Begambleaware.org. New players only. Min £20 qualifying bets, stake not returned. Free bet - one-time stake of £20, min odds 1.5, stake not returned. 1x wagering the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion £200. Valid for 7 days from issue. Withdrawal request voids all active/pending bonuses. Excluded Skrill & Neteller deposits. Full Terms apply. - 10
Established 2021#ad. 18+. Gamble Responsibly. Begambleaware.org. This promotion is valid for new UK Fafa customers aged 18 years and over who have yet to avail of a FafaSports Welcome Offer and register after the start date. Start from 00:01 on 15/02/2023. A "Qualifying Bet" is a first settled real money single or multiple bet of £10.00 or more placed at odds of 1/1 (2.0) or greater.You will then be credited with a £5 Free Bet +£5 Casino Bonus 24 hours after your Qualifying Bet has been settled. T&C's apply. - 11
Established 2020#ad. 18+. Gamble Responsibly. Begambleaware.org. New Players only. Max. Free Bet Token amount: £10.Minimum Deposit: £15. Minimum wagering on Sport to activate the Free Bet Token: £15 - 12
Established 2020#ad. 18+. Gamble Responsibly. Begambleaware.org. New Players Only. Free bet - one-time stake of £10, min odds 1.5, stake not returned. 1X wager the winnings. Wager from real balance first. Wager calculated on bonus bets only. Max conversion: £200. Valid for 7 Days from issue. Withdrawal requests voids all active/pending bonuses. Excluded Skrill deposits. Full Terms apply. - 13
Established 2022#ad. 18+. Gamble Responsibly. Begambleaware.org. Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. T&Cs apply. - 14
Established 2020#ad. 18+. Gamble Responsibly. Begambleaware.org. Welcome Bonus: New players only, 1st Deposit, Min Deposit: £15, Max £10 Free Bet valid for 14 days. Bets Must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Neteller, Skrill and PayPal not eligible. T&Cs apply - 15
Established 2021#ad. 18+. Gamble Responsibly. Begambleaware.org. #ad. 18+. Gamble Responsibly. GambleAware®: Gambling Help & Gambling Addiction . new player only, 1st deposit, min deposit £15, Max £15 Free Bet valid for 14 days, Bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets not eligible. Neteller, Skrill and Payapl not eligible. T&C apply. - 16
Established 2022#ad. 18+. Gamble Responsibly. Begambleaware.org. Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £10 bonus, valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. - 17
Established 2021#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+. New players only. Minimum stake £/$/€ 10, minimum odds 2, stake not returned. 1X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 days from issue. Max conversion: £/$/€ 200. Excluded Skrill deposits. Withdrawal requests voids all active/pending bonuses. Full Terms Apply - 18
Established 2024#ad. 18+. Gamble Responsibly. Begambleaware.org. 18+. New Players Only. Min. $/€10 deposit and bet on odds 1/1 or greater required. Extra bets and bonus spins are issued within 24 hours of the qualifying bet being settled. Extra bet valid for 14 days, stake not returned. Bonus spins are valid for 24 hours, only available on the Book of Dead game. Terms and Conditions apply.
Best New Betting Sites - Our Picks
Below, we've categorised the best new sports betting sites, showcasing our favourite features while also underlining areas where these new betting sites have room for improvement.
Best New UK Betting Site For Football: BetMGM (Launched 2023)
Best Features: BetMGM is a brand-new UK bookie that is making waves among football punters thanks to its free Golden Goals football prediction game which gives you a chance to win up to £2million. There are also five weekly acca profit boosts worth up to £1,000 each.
Biggest Negatives: Not many horse racing promotions - but there are live streams of racing.
Alternative: Heyspin
Our View: BetMGM is new to the UK but has already built a strong reputation in the United States (think MGM Resorts in Las Vegas). We've been impressed by the range of promos already on offer here for such a new site.
Our Expert's Opinion - Michael Butlin:
"BetMGM's Golden Acca offer adds serious value to my weekend accumulators with profit boosts up to 50%.
"I like to place four or five-leg accas mainly, but you can go as big as you want with this promo. The more legs in the multiple, the greater the reward.
"I like BetMGM's welcome offer and took advantage of £40 in free bets, but I'd like to see football live streams made available to take this bookie to the next level."
Best New Betting Site For Free Bets: Bzeebet (Launched 2022)
Best Features: Free bets for new and existing customers. The sign-up offer matches your first £10 bet and free bets can also be claimed every week after you've signed up.
Biggest Negatives: No live streams available yet.
Alternative: BritainBet
Our View: Bzeebet's 'Free Bet Thursdays' promotion was key to this new betting site securing a place on our list. Simply place £20 on accumulators throughout the week to get a £5 free bet every Thursday, with no nasty strings attached.
Best New Horse Racing Betting Site: BetGoodwin (Launched 2022)
Best Features: BetGoodwin is home to the best money-back special offers for horse racing bettors. You get money back as a free bet if your horse is beaten by a 50/1+ runner, if it falls at the last, or if it's beaten by a nose.
Biggest Negatives: Acca insurance not available.
Alternative: Tote
Our View: We love watching races while betting and there is no minimum stake even required to watch BetGoodwin's racing live streams. Money-back specials and best odds guaranteed on all UK and Irish races are other big positives.
Our Expert's Opinion - Diarmuid Nolan:
"As an avid racing punter, I know how valuable money-back specials can prove to be in the long run if you back horses regularly.
"BetGoodwin offers an impressive range of money-back promos, comparable to anything I've seen from the best-known bookies in the industry (including NRNB for Cheltenham and the Grand National).
"While I'd like to see a few more offers geared towards multiples and accas, BetGoodwin is my go-to new betting site at the minute. The site is new and fresh but the Goodwin Racing telephone betting company has been around for as long as I can remember, so I know I'm betting with an established brand."
Best New Bookmaker For Bet Builders: ZetBet (Launched 2022)
Best Features: ZetBet has one of the most flexible bet builders of any new betting site in the UK, where you can combine selections into a same-game acca of up to 30 legs, more than most other bookies allow.
Biggest Negatives: Not as many horse racing markets as some rival sites.
Alternative: Betiton
Our View: Like most punters, we've tried our hand at bet builders in the last couple of years. The same-game acca from ZetBet offers more choice than most and is an option for cricket, football, tennis, rugby, basketball and American football.
Best New Betting Site For Esports: Luckster Sport (Launched 2022)
Best Features: Luckster Sport has more comprehensive Esports betting options than most new betting sites, with markets available for Warcraft 3, StarCraft, Rainbow Six, League of Legends, Overwatch, DOTA 2, Counter-Strike and many more games.
Biggest Negatives: No live streaming.
Alternative: Tebwin
Our View: It's essential to include an Esports option when ranking the best new betting sites, given the rise in popularity of gaming betting. Luckster is the clear standout in this area, with a range of Esports markets and free bets available.
Best New Betting Site For Odds Boosts: talkSPORT BET (Launched 2023)
Best Features: If you want some extra value with enhanced prices, talkSPORT BET is a great option to explore. We took advantage of enhanced accas, broadcast boosts (boosts for live TV games), racing price boosts and enhanced bet builders here.
Biggest Negatives: No acca insurance.
Alternative: Spinzwin
Our View: This well-known media company has teamed up with BetVictor to launch a new bookmaker, so the site already has a professional feel. It's nice to see pundit and ex-footballer Alan Brazil getting in on the boosted odds action with enhanced bet builder picks.
Our Expert's Opinion - Kevin Taylor:
"Whether I'm backing an outsider in The Masters or a long-odds runner at Cheltenham, I'm always trying to squeeze extra value from my bets.
"talkSPORT BET's price boost offers give me extra bang for my buck across a range of markets. I like to bet on a variety of different sports, so this is an ideal offer for me.
"From enhanced accas to price boosts on major events, there's something here for everyone."
Best New Mobile Betting Site: Kwiff (Launched 2015)
Best Features: Kwiff has bespoke betting apps for Android and iOS which make it quick and easy to place bets. This new UK bookmaker also offers unique promotions like randomly boosted odds after your bet is placed.
Biggest Negatives: Not many live streams here.
Alternative: mr.play Sport
Our View: We appreciate the range of betting options provided by Kwiff to punters, including apps for popular devices and a mobile browser site that functions seamlessly. A 4.5/5 App Store rating chimes with our experience using this new betting site's mobile platforms.
Our Rating System: How we Rank The Best New Betting Sites
Every new betting site on this page comes with a Gambling.com rating. Some new bookmakers won't make the cut after we've tried them. Those that do are rated out of 100, based on the following criteria:
- Reputation, Licensing & Security
- Bonus Offers & Promotions
- Value of Odds
- Mobile Betting Experience
- Payment Options & Processing Speed
- Ease of Sign-Up Process
- Betting Market Coverage
- New Betting Features (e.g. live streaming, bet builder)
- Customer Support
- Responsible Gambling Measures
Best New Betting Site Offer of The Day: talkSPORT BET Bet £10 Get £30
With quality racing, football and snooker action taking place across the UK, talkSPORT BET has the offer of the day.
Snooker fans will have enjoyed the drama at the Crucible last night after seven-time champion Ronnie O’Sullivan and Judd Trump both suffered shock defeats in the quarter-finals of the World Championship.
O’Sullivan was beaten 13-10 by Stuart Bingham, while world number two Trump was beaten 13-9 by Jak Jones. Kyren Wilson plays David Gilbert in the first of two semi-finals at 1pm today, while Stuart Bingham v Jak Jones gets underway at 7pm.
The Premier League has plenty of action for football punters to look forward to as the title race reaches boiling point. Chelsea play Tottenham tonight at 8pm, while Arsenal and Manchester City are both in action on Saturday.
In horse racing, The Ladbrokes Champion Stayers Hurdle is the big race of the day at Punchestown Festival where Teahupoo will attempt to become the first horse in 25 years to pull off the Cheltenham-Punchestown Stayers double.
There are two more days of quality Irish racing to look forward to, culminating in Ballymore Festival Day on Sunday.
If you want in on the excitement of the week's sporting action, talkSPORT BET is rewarding new customers who sign up and place a £10 qualifying bet with £30 in free bets.
The offer is broken down as follows:
- 1 x £10 Free Football Bet Builder (which can be used on the football)
- 1 x £10 Free Sports Acca (which can be used on the Punchestown Festival)
- 1 x £10 Free Bet (which can be used on the snooker)
You can sign up through the link below and deposit via debit card or Apple Pay.
The Top Promotions From New Betting Sites: May 2024
Here are some of the top regular betting promotions that we found at new online bookmakers in May 2024.
- Bzeebet Free Bet Thursdays: This is a simple and effective offer from Bzeebet, where you get a £5 free bet every Thursday if you place £20 on multiples throughout the week. Place £50 and you get a £10 free bet.
- BetMGM Golden Goals: A £2million weekly jackpot is shared between any players who can correctly predict the scores in six games nominated by this new bookie. This is a free-to-play game once you have a BetMGM account.
- BetGoodwin 2nd to 50/1 Refund: There's nothing worse than losing out to a rag when you come close to picking a winner, but this offer softens the blow a bit by giving you your money back in the form of a free bet, up to a maximum of £50.
- BritainBet Premier League Cashback: BritainBet regularly refunds customers with 10% cashback on lost Premier League bets placed within a certain timeframe. Deposit £10 or more with the code EPLC, place bets on football and get 10% of your losses refunded.
- talkSPORT BET Footie 4 Play: This is another free-to-play football prediction game, where this time the aim is to predict four correct scores. If you get all four correct you're rewarded with £500 cash.
Payment Methods at New Betting Sites
The best new bookmakers now accept a variety of payment options, so you should have a good degree of flexibility for your deposits and withdrawals after signing up. Below are the typically accepted payment methods for new betting sites:
- Debit Cards
- E-Wallets
- Bank Transfers
- Prepaid Cards
- Mobile Payments
The Final Word From Our New Betting Sites Experts
A new betting site launches nearly every month in the UK, so it can be tricky to keep up to speed with all the latest developments.
It's our job to run the rule over every new UK betting option, so the rankings on this page are constantly updated to include the latest new betting options.
A handy tip is to bookmark this page and revisit it for instant access to the newest bonus offers and promotions.
References
- UK Gambling Commission
- HM Government of Gibraltar - Remote Gambling
- Isle Of Man Government - Gambling and E-Gaming
- The Independent Betting Adjudication Service (IBAS)
- BeGambleAware
- The Betting and Gaming Council
- International Association of Gaming Regulators
- The Alderney Gambling Control Commission
- Gamblers Anonymous
- eCOGRA (eCommerce Online Gaming Regulation and Assurance)
- Cultural Indicators of Internet Sports Betting Policy
FAQ
How long does it take to open a new betting account?
Opening a new betting account typically takes a few minutes, provided you have all necessary documentation. However, the verification process can extend the time, as new UK betting sites require proof of identity for regulatory compliance. Always ensure you're registering with a reputable provider by choosing a site reviewed by our experts.
Are new betting sites trustworthy?
Not all new betting sites are trustworthy, but we only highlight sites that are licensed, secure and reliable at Gambling.com. To legally operate in the UK, bookmakers must secure a UK Gambling Commission licence. This ensures the safety of your personal data and mandates that bookmakers offer information on responsible gambling.
Which new betting sites give you free bets?
The best new betting sites provide free bets for new and existing customers. Some of the best new bookmakers for free bet welcome offers in May 2024 are BetMGM, talkSPORT Bet and Pub Casino Sports. Bzeebet is the standout new betting site for regular free bets, with a weekly 'Free Bet Thursdays' offer.
Can I live stream at new betting sites?
Some new betting sites offer live streaming of sporting events to enhance user experience. However, their availability depends on the platform and licensing agreements in place. You'll find lots of horse racing streams at BetGoodwin, for example, while talkSPORT BET allows you to stream Esports clashes.
What are the best new betting sites 2024?
The top 10 best new betting sites in May 2024 are: 1. BetMGM 2. Bzeebet 3. talkSPORT Bet 4. Fun Sports 5. Pub Casino Sports 6. RedAxePlay 7. BetGoodwin 8. HeySpin Sport 9. ZetBet 10. Luckster Sport.
Do all new betting sites have mobile apps?
Not all new betting sites launch with mobile apps. While many prioritise apps, some focus on mobile-optimised websites instead. Some of the best new betting sites with apps in 2024 are BetGoodwin and talkSPORT BET.
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